"The breasts of activist women"

PETA recently promised sexual prowess and willing women to men who ate vegan.  Jonathan Safran Foer, author of Eating Animals (and who physically resembles the guy in the ad), acknowledges that going vegetarian in high school was partly an attempt to land liberal women:

"Mark Twain said that quitting smoking is among the easiest things one can do; he did it all the time.  I would add vegetarianism to the list of easy things.  In high school I became a vegetarian more times than I can now remember, most often as an effort to claim some identity in a world of people whose identities seemed to come effortlessly.  I wanted a slogan to distinguish my mom's Volvo's bumper, a bake sale cause to fill the self-conscious half hour of school break, an occasion to get closer to the breasts of activist women.  (And I continued to think it was wrong to hurt animals.)"

He doesn't make it sound terribly successful.  Writing a series of critically-acclaimed, best-selling books is a much more effective way to attract women.

Here was my review of Eating Animals.