Make the pilgrimage to see the Vitruvian Cow at BRGR (grass-fed burger joint)

If you eat grass-fed beef, you've probably heard of US Wellness Meats, a pioneering company from Missouri that has struck on the ingenious business innovation of...feeding animals their natural diets.  I recently met John Wood, founder of US Wellness Meats, at WAPF Wise Traditions.  Solid guy.  And a real entrepreneur who put a lot on the line to start US Wellness Meats.  John mentioned that an NYC burger joint called BRGR uses his grass-fed beef.  So this week I made the pilgrimage to BRGR.

BRGR has a challenge.  They have to educate people on the benefits of grass-fed.  And they've done this with a series of artwork on the walls of their restaurant.  I really love the first panel, which imitates Da Vinci's Vitruvian Man.  But for a cow.  It reads: "Cows were designed to graze on grass...".  Hard to argue with that.  Check out all the panels below.

The food was delicious.  And not very expensive.  If you go, tell them you came because of US Wellness Meats.  We should support places that are making an effort to serve the right stuff.

 

The Vitruvian Cow

 

Comments

But did you eat the bun? 

But did you eat the bun? 

Looks like a place i'll

Looks like a place i'll definitely have to check out. Been a fan of US Wellness Meats for a while now. I have to agree that salmon assertion seems a little off though.

I don't think cows were

I don't think cows were designed.

 The claim that grass fed

 The claim that grass fed beef has as much omega 3 as salmon is false. Omega 3 & 6 polyunsaturated fatty acids are a small portion of beef and mutton tissue, whether grass fed or otherwise. Of course, must paleo dieters would not like the implication of the claim that grass fed beef is "heart-healthy": apparently other beef must cause heart disease! 

 The claim that grass fed

 The claim that grass fed beef has as much omega 3 as salmon is false. Omega 3 & 6 polyunsaturated fatty acids are a small portion of beef and mutton tissue, whether grass fed or otherwise. Of course, must paleo dieters would not like the implication of the claim that grass fed beef is "heart-healthy": apparently other beef must cause heart disease! 

 I'll have to check them out.

 I'll have to check them out.  I saw the sign for Elevation Burger (down on 14th) and was excited to see somewhere offering 100% grass-fed burgers.  Looking online I it says it'll open in December, but I thought it was open when I passed last month- obviously I was too excited by the sign to actually look at the restaurant.  

That's pretty clever. I have

That's pretty clever. I have to admit, it took me a few moments before I made the connection between BRGR and "burger". lol

Clearly eating corn-fed polar

Clearly eating corn-fed polar bears has made you stupid.