Winners of food label redesign not going to solve a thing

You can see the top two winning entries here.  They are both visually more appealing, particularly the top choice.  However, I don't either of them are particularly compelling or give me any kind of faith that it's going to encourage healthier eating.

Let's pick on the winner:

• Ingredients.  Are the proportional squares listing ingredients (peanut, vegetable oil) an improvement over just listing them?  What if a small amount of vegetable oil (or arsenic) is really unhealthy?  The additives on the macaroni and cheese box look quite minimal relative to the other ingredients -- does that mean we can safely ignore them?  And if I care about a particular ingredient - say, canola oil - it's actually harder to find.  I could see this feature backfiring.
• Recommendations.  The thumbs up / thumbs down are a more effective way of enforcing a health paradigm that I think is shit.  An apple gets a thumbs up because it is high in carbohydrate?  A peanut gets a thumb down because of fat content?  These are both whole foods and so to some extent, that's just absurd.  It also continues to emphasize macronutrient content and reinforce fat phobia.
• Color-coding.  Printing colored labels is expensive and will never actually happen.  Imagine this label in black and white.  It'd lose a lot of it's power.

For people who read food labels, this may be a more visually appealing display.  For people who never read the old food label, I just really don't see them reading this one either.

The only way to truly simplify a food label is to really make a statement about what you believe is important.  Here was my simple proposal for a food label.

The bottom line: call me a skeptic, but it's not gonna solve a thing.