VIVOBAREFOOT. VIVOBAREFOOT has some of the most stylish minimalist shoes for the widest variety of occassions. This is their second year sponsoring, they were the first sponsor last year the first NYCBR, and they approached me about it proactively. Plus, they snapped up Lee Saxby very quickly.
Injinji. THE ORIGINAL PERFORMANCE TOESOCK. (And one my favorite corporate taglines ever.) Injinji toesocks are terrific for colder weather, for people who seem have naturally stinky feet, and for folks who just like wearing toesocks.
Luna Sandals. What can I say about the Luna Sandals space monkeys? That we went on a persistence hunt? That Barefoot Ted is bringing a custom-built rickshaw? That I wore my Lunas all summer long? These dudes live it.
JackRabbit Sports. If you're looking for a running store in NYC (UES, Union Square, UWS, and Brooklyn), look no further than JackRabbit Sports. We may be doing some regular runs out of their store periodically as well.
Vita Coco. What can I say? They hired Rihanna as a spokesperson. I don't drink much sugar water of any kind, but I don't mind some coconut water now and again.
Barefoot Wine. This may have been the biggest sponsorship coup of the entire event -- free booze. Barefoot Wine believes people should kick back, relax, and have fun barefoot. Can you find a more natural fit for an event? We practically have the same logos too.
Smuttynose. Some of the guys at this New Hampshire-based craft brewery are into barefoot running. A delicious beer -- and yes, I've put in a request for a gluten-free variety.
