The Paleo Solution

Your protein needs a face and a soul

These may be my favorite lines from Robb Wolf's The Paleo Solution.  While your first impulse may be laughter OR revulsion, may I suggest we all just read it and let it sink in for awhile.

"Plant sources of protein, even when combined to provide all the essential amino acids, are far too heavy in carbohydrate, irritate the gut, and steal vitamins and minerals from the body via anti-nutrients.  Remember that whole chapter on the double-edged nature of grains and legumes?  Beans and rice, nuts and seeds, are what I call 'Third World proteins'.  They will keep you alive, they will not allow you to thrive.  Your protein needs to have the following criteria:

1. It needs a face.

2. It needs a soul.

3. You need to kill it, and bring its essence into your being.

4. Really."

Robb Wolf signs books like a wild animal

The day of the Robb Wolf release party started out like any other.  I withdrew $3,500 in brand new benjies from the bank, sealed it all in an unmarked white envelope, stuffed the envelope in my pants, turned on some next level beats, and jumped on the 4/5.

I met Robb's wife Nicki at Borders, where we proceeded to buy 100+ copies of The Paleo Solution in individual purchases.  You see, it has to be separate purchases to count toward the New York Times best-seller list, and these books were all going to individual buyers at the release party.  If you use a credit card, they'll freeze it after a few identical purchases.  So that meant cash.  Lots and lots of cash, suckas.

Then the employees at Borders nicely, but firmly, asked me to stop flashing money around.

Carrying 125 books up to my 6th floor apartment was another Tom Sawyer workout, just like the 15 cases of St. Peter's gluten-free beer yesterday.  This time I didn't turn down help.  My sister Maggie and I cleaned my apartment, which included weeding my overgrown vegetable and herb garden for the first time all summer.  Melissa McEwen dropped off some delicious lardo and speck that Wooly Pigs had graciously donated.  I even cleaned every inch of my bathroom.  Impressive, I know.

And then the party started.  Robb and Nicki came over, and helped us make NorCal Margaritas.  And we pretty quickly had about 100+ folks in the place.  Which was totally awesome.  When everyone arrived, I thanked our sponsors (St. Peter's!  Wooly Pigs!) and introduced Robb.  We decided to get the book signing out of the way before doing a full-on Q&A.

          

When I say that Robb Wolf signs books like a wild animal, I mean it.  But John, you say, wild animals don't even know how to write.  Exactly.  It's a good thing he didn't have to write The Paleo Solution by hand.  I offer Exhibit A and Exhibit B for your review. 

              

We had a kick-ass book party.  Over 100 people came -- our largest event yet.  It was a total blast.  Awesome questions, awesome crowd of people.  Robb was totally gracious in answering every question that came his way from 7:45pm to 1:15am.  The guy is true blue.

More pics of the party below.  You can get his book here. 

Buy this book: Robb Wolf's The Paleo Solution

Look at a list of great American inventors and you'll see they are hard-working tinkerers, not career academics or grand theoreticians.  Franklin, Bell, Edison, Ford, the Wright brothers.  Perspiration is more important than inspiration.  Most innovation happens on the shop room floor.  Ideas matter, but the ideas *have to work*.  Robb  Wolf and the growing the paleo movement (De Vany, Cordain, Sisson, and many others) sit squarely in that great tradition of American innovation.  Except it's not simple machines we're tinkering with, but the ever more complex human body.

Robb Wolf's book, The Paleo Solution, is about methods that work.  Good ideas...put into practice.  Because all the evolutionary theory in the world is just a nice story if it doesn't work.  If you read this book, you'll see that the conventional wisdom of whole grains, low fat/high carb doesn't work.  You'll see how chronic cardio doesn't work.  Same with vegetarianism -- and Robb doesn't criticize vegetarianism from afar, he did vegetarianism.  And it didn't work.

Most people are hard-pressed to be either a good scientist or a good trainer.  Robb Wolf is both.  You can read The Paleo Solution just for practical advice on how to live healthier, or you could read it for an explanation of the science behind the approach.  Either way, the ideas and methods in this book will be judged by whether they solve problems in your life. That's why the title of the book is apt: The Paleo Solution.  Because it's about a solution to real problems, and the solution should be judged by whether it works.  And the best way to find out is to try.

You can buy the book here.

Sales this week count toward the best-seller list, so if you are going to buy it, please pull the trigger!  We will be having a book release party and book signing on Saturday night with Robb -- we're already at capacity at 100 people, but I'm overly-optimistic about how many people my apartment can hold.  Sign up here.

Rooftop release party for Robb Wolf's The Paleo Solution

This is going to be one you don't want to miss.  On Saturday, September 18, come join us for a rooftop release party for Robb Wolf's new book, The Paleo Solution. If you don't know Robb, see his bio below.  In short, he knows the science (studied under Cordain) and he knows the application (world-class trainer).  So he wrote a book.

This is going to be the biggest party we've thrown at my apartment...and we've thrown some big ones.  We have to limit it to 150 people due to the space limitations, so sign up quickly.

What, alcohol isn't paleo?  Zing, you got me!  How about St. Peter's sorghum beer?  St. Peter's has stepped up to sponsor the event, so we'll have a bunch of gluten-free beer on hand.  I'm sure we'll have some NorCal Margaratas too.  

This is going to be sick.  Details below.
 
 
Details
 
Start: 8:30pm
Book talk: 9:30pm
Party until ??? 
Cost: $30 per person (includes signed copy of the book + alcohol)
Sign up here
 
ROBB WOLF, a former research biochemist is one of the world’s leading experts in Paleolithic nutrition. A student of Prof. Loren Cordain, author of The Paleo Diet, Wolf has transformed the lives of tens of thousands of people around the world via his top ranked iTunes podcast and wildly popular seminar series. Wolf has functioned as a review editor for the Journal of Nutrition and Metabolism, is cofounder of the nutrition and athletic training journal, The Performance Menu, co-owner of NorCal Strength & Conditioning, one of the Men’s Health “top 30 gyms in America” and co-owner of Paleo Brands Inc. a paleo food company selling meals and snacks featuring grass fed meat, wild caught fish and all organic ingredients.
 
Wolf is a former California State Powerlifting Champion (565Lb Squat, 345lb Bench, 565lb Dead Lift) and a 6-0 amateur kickboxer. He coaches athletes at the highest levels of competition and consults with Olympians and world champions in MMA, motocross, rowing and triathlon. Wolf has provided seminars in nutrition and strength & conditioning to various military entities including the Canadian Light Infantry and the United States Marine Corps.
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