Robb Wolf

How the media sensationalizes paleo

Sometimes all you can do is laugh.  I love this new piece at Time: Should you eat like a caveman?  It's a perfect example of how this whole paleo concept can be sensationalized -- by the press AND by practitioners.  But it's important to take these issues head on because as this paleo approach grows, this type of thing is going to happen more often. 

It all went down at the De Vany book-signing a couple weeks ago.  After the talk, this smart, sexy, firebrand of a reporter approached me about the potential conflict between Dan Lieberman's research, which points to the importance of endurance running in human evolution, and some of the paleo community, which tends to emphasize the role of high-intensity, "move like your life depends on it" exercise in human evolution.  A good question, which we proceeded to discuss.  But it quickly became clear that she was looking to stir up some controversy.  The end result, an article that portrays paleo as an ideology that holds the following silly beliefs:

  • Evolution stopped 40,000 years ago
  • There was one single paleolithic diet and lifestyle
  • Women did not contribute very much to the tribe

Sigh.

What's odd about the article is that we offered up nearly every counter-point she uses to de-bunk the ideas above.  Mainstream media, how do I love thee?  Let me count the ways.

Evolution did not stop 40,000 years ago

I can't think of a single paleo blogger or author or claims this.  When the reporter asked about whether there has been continuing evolution, particularly in regards to diet, both Robb and I said, well, yeah, of course.  Robb pointed out that indigenous tribes, like the Pima, will get diabetes in their teens and 20s eating a modern diet whereas people of European and Middle-Eastern descent won't get diabetes until a decade or more later eating the same diet.

There is no one, single paleolithic diet and lifestyle

Duh.  Hunter-gatherers had all sorts of different diets depending on time, geography, season, and culture.  Does anyone think the Inuit ate the same thing as the Hadza?  And moved in the exact same ways?  Or that these modern hunter-gatherer tribes perfectly represent the paleolithic?  The paleolithic was a long period of time.  There is no one "paleolithic diet".

That said, it's a common technique in mainstream peer-reviewed evolutionary psychology to talk about an Environment of Evolutionary Adaptedness (EEA), an environment containing the selection pressures that led to specific adaptations.  It's a theoretical construct, to be sure, but a useful construct nonetheless.  Lieberman does the same thing when he talks about persistence hunting in some ancient savannah habitat from long ago.

And trying to reconstruct "the" diet of a species is something we do for all kinds of animals, not just humans.  I think the burden of proof is on people who want to treat Homo sapiens as exceptional.  We certainly have found ways to be generalist omnivores, but that's not to say there isn't a set of foods that we are better or worse adapted to.  What would be completely unbelievable from an evolutionary standpoint is if we weren't better or worse adapted to certain foods -- now that would stretch the imagination.

Women are essential providers to the tribe

If I got annoyed at one point in this article, it was the one that implied we held misogynistic views:

"Meanwhile, it's likely the gatherer members of the hunter-gatherer community — who tend to get less attention from Paleos, despite having provided up to half of Paleolithic calories — walked up to 9 km (6 mi.) a day, often while weighed down by babies and food."

Again, the reporter's counter-point is based on what we told her.  That gathering wouldn't have been some walk in the woods, but carrying pounds and pounds of plants, getting heavier as you go, toting a baby, digging up roots, walking miles.  And we pointed out that gathering often includes catching small game and collecting seafood.  Not to mention lots of evidence that hunter-gatherer societies were more egalitarian than most people assume.

Nearly all reporters have to depend on conventional wisdom to do their job

Because mainstream reporters are writing for the mainstream, they tend to reflect conventional points of view.  This reporter did a good job of not putting too much conventional wisdom in her piece, but consider her brief "stated as fact" health views: 

"There's no doubt that something is way off about our collective health; rampant rates of obesity, heart disease and diabetes make that self-evident. And there's no doubt that this is a direct result of our high-fat, high-calorie, sedentary lives."

Dogmatic acceptance of the calories-in / calories-out hypothesis AND the fat-makes-you-fat hypothesis (they're one and the same).  Ignoring the scads and scads of diets that focus on indiscriminately cutting calories and fat and that don't work.  This reporter had a more gentle touch than most.

We need to learn some lessons too.

  • There are many experts in fields like evolutionary biology and paleo-anthropology who know a hell of a lot more about specific subjects than Random Paleo Luminary X.  And these experts may start chiming in.  Good!  There will be views in the "paleo world" that turn out to be wrong.  Is dairy as evil as wheat?  Is endurance running good for you?  Are there long-term trade-offs to sun exposure?  Maybe, maybe not.  That's okay, realizing that you're wrong is a great way to figure out what is right.
  • We have to be good stewards of these ideas.  So no gnawing on a raw steak for the cameras, please.  Also, Art saying that Dan Lieberman's ideas are "full of crap"...well, let's just put it this way...Art confirmed that he has as much testosterone as he claims.
  • Reporters don't have your interests at heart.  Their incentives are to get people to read articles, watch videos, consume their story.  And in most cases, that means sensationalizing.  Making something seem extraordinary, abnormal, and weird.  Dan Lieberman knows what this is like...he's had his barefoot running work mangled in the press countless times. 

This is just another natural stage in the movement as it starts to attract more attention.  Now let's see what Nightline does tonight...

Art De Vany's book release, Robb Wolf cameo, paleo power lunch, and Nightline

Sometimes I feel like a professional event planner.  Meetups, running clinics, book signings.  Maybe I should become a publicist.  The events are all fun, of course.  But these last two were a particular pleasure.

Last night, we hosted a book signing for Art De Vany's The New Evolution Diet.  The bookstore said we had 100+ people there -- pretty great.  (I stupidly didn't take any pictures.) I MC'ed and asked Art a few questions, and we covered the following:

  • Art's personal story, how his son and first wife got Type 1 Diabetes, and how this motivated his research into nutrition and metabolism
  • My favorite line of the book: "Bread is the ultimate poverty food."  Brilliant.
  • Art walked us through a power law.  From the infrequent but high intensity workouts, to moderate activity (sport, less intense workouts), to a lot of low intensity movement like walking and play.  Art also speaks eloquently on the importance of doing nothing.  Just looking at the stars, or sitting on the lawn with your dog.  Too often we are in one of two modes: sitting or moderate intensity chronic cardio.  We need to get a little high intensity, and increase the amount of plain old walking we do.
  • Fasting.  Food was not always readily available.  Our HG ancestors were often in a negative caloric state (even beyond sleeping), and how this is healthy from time to time.  Art will skip dinner every week or so.  It's important for maintaining your insulin sensitivity.
  • Longevity.  Art is perhaps the healthiest 73 year old you've ever met.  Posture is important -- don't let yourself become hunched over.  Maintaining your muscle mass is essential.  Don't let yourself waste away.
  • The Zen of the Hunter-Gatherer.   As Art says, there are no rules.  There is no failure, only feedback.  

Today, we had a paleo lunch at Churrascaria Plataforma, a Brazilian steakhouse.  Art De Vany, Robb Wolf, Melissa McEwen, Fred Hahn, Joshua Newman, Allison Bojarski, and myself.  Nightline filmed at the book signing, the lunch, and Art and Robb then did a workout at CrossFit South Brooklyn.  This is going even bigger...

It was a wonderful weekend to celebrate Art's book release.  Art has been a formative member of this health movement, and it was great to see him get his due.

Your protein needs a face and a soul

These may be my favorite lines from Robb Wolf's The Paleo Solution.  While your first impulse may be laughter OR revulsion, may I suggest we all just read it and let it sink in for awhile.

"Plant sources of protein, even when combined to provide all the essential amino acids, are far too heavy in carbohydrate, irritate the gut, and steal vitamins and minerals from the body via anti-nutrients.  Remember that whole chapter on the double-edged nature of grains and legumes?  Beans and rice, nuts and seeds, are what I call 'Third World proteins'.  They will keep you alive, they will not allow you to thrive.  Your protein needs to have the following criteria:

1. It needs a face.

2. It needs a soul.

3. You need to kill it, and bring its essence into your being.

4. Really."

Robb Wolf signs books like a wild animal

The day of the Robb Wolf release party started out like any other.  I withdrew $3,500 in brand new benjies from the bank, sealed it all in an unmarked white envelope, stuffed the envelope in my pants, turned on some next level beats, and jumped on the 4/5.

I met Robb's wife Nicki at Borders, where we proceeded to buy 100+ copies of The Paleo Solution in individual purchases.  You see, it has to be separate purchases to count toward the New York Times best-seller list, and these books were all going to individual buyers at the release party.  If you use a credit card, they'll freeze it after a few identical purchases.  So that meant cash.  Lots and lots of cash, suckas.

Then the employees at Borders nicely, but firmly, asked me to stop flashing money around.

Carrying 125 books up to my 6th floor apartment was another Tom Sawyer workout, just like the 15 cases of St. Peter's gluten-free beer yesterday.  This time I didn't turn down help.  My sister Maggie and I cleaned my apartment, which included weeding my overgrown vegetable and herb garden for the first time all summer.  Melissa McEwen dropped off some delicious lardo and speck that Wooly Pigs had graciously donated.  I even cleaned every inch of my bathroom.  Impressive, I know.

And then the party started.  Robb and Nicki came over, and helped us make NorCal Margaritas.  And we pretty quickly had about 100+ folks in the place.  Which was totally awesome.  When everyone arrived, I thanked our sponsors (St. Peter's!  Wooly Pigs!) and introduced Robb.  We decided to get the book signing out of the way before doing a full-on Q&A.

          

When I say that Robb Wolf signs books like a wild animal, I mean it.  But John, you say, wild animals don't even know how to write.  Exactly.  It's a good thing he didn't have to write The Paleo Solution by hand.  I offer Exhibit A and Exhibit B for your review. 

              

We had a kick-ass book party.  Over 100 people came -- our largest event yet.  It was a total blast.  Awesome questions, awesome crowd of people.  Robb was totally gracious in answering every question that came his way from 7:45pm to 1:15am.  The guy is true blue.

More pics of the party below.  You can get his book here

Buy this book: Robb Wolf's The Paleo Solution

Look at a list of great American inventors and you'll see they are hard-working tinkerers, not career academics or grand theoreticians.  Franklin, Bell, Edison, Ford, the Wright brothers.  Perspiration is more important than inspiration.  Most innovation happens on the shop room floor.  Ideas matter, but the ideas *have to work*.  Robb  Wolf and the growing the paleo movement (De Vany, Cordain, Sisson, and many others) sit squarely in that great tradition of American innovation.  Except it's not simple machines we're tinkering with, but the ever more complex human body.

Robb Wolf's book, The Paleo Solution, is about methods that work.  Good ideas...put into practice.  Because all the evolutionary theory in the world is just a nice story if it doesn't work.  If you read this book, you'll see that the conventional wisdom of whole grains, low fat/high carb doesn't work.  You'll see how chronic cardio doesn't work.  Same with vegetarianism -- and Robb doesn't criticize vegetarianism from afar, he did vegetarianism.  And it didn't work.

Most people are hard-pressed to be either a good scientist or a good trainer.  Robb Wolf is both.  You can read The Paleo Solution just for practical advice on how to live healthier, or you could read it for an explanation of the science behind the approach.  Either way, the ideas and methods in this book will be judged by whether they solve problems in your life. That's why the title of the book is apt: The Paleo Solution.  Because it's about a solution to real problems, and the solution should be judged by whether it works.  And the best way to find out is to try.

You can buy the book here.

Sales this week count toward the best-seller list, so if you are going to buy it, please pull the trigger!  We will be having a book release party and book signing on Saturday night with Robb -- we're already at capacity at 100 people, but I'm overly-optimistic about how many people my apartment can hold.  Sign up here.

Rooftop release party for Robb Wolf's The Paleo Solution

This is going to be one you don't want to miss.  On Saturday, September 18, come join us for a rooftop release party for Robb Wolf's new book, The Paleo Solution. If you don't know Robb, see his bio below.  In short, he knows the science (studied under Cordain) and he knows the application (world-class trainer).  So he wrote a book.

This is going to be the biggest party we've thrown at my apartment...and we've thrown some big ones.  We have to limit it to 150 people due to the space limitations, so sign up quickly.

What, alcohol isn't paleo?  Zing, you got me!  How about St. Peter's sorghum beer?  St. Peter's has stepped up to sponsor the event, so we'll have a bunch of gluten-free beer on hand.  I'm sure we'll have some NorCal Margaratas too.  

This is going to be sick.  Details below.
 
 
Details
 
Start: 8:30pm
Book talk: 9:30pm
Party until ??? 
Cost: $30 per person (includes signed copy of the book + alcohol)
Sign up here
 
ROBB WOLF, a former research biochemist is one of the world’s leading experts in Paleolithic nutrition. A student of Prof. Loren Cordain, author of The Paleo Diet, Wolf has transformed the lives of tens of thousands of people around the world via his top ranked iTunes podcast and wildly popular seminar series. Wolf has functioned as a review editor for the Journal of Nutrition and Metabolism, is cofounder of the nutrition and athletic training journal, The Performance Menu, co-owner of NorCal Strength & Conditioning, one of the Men’s Health “top 30 gyms in America” and co-owner of Paleo Brands Inc. a paleo food company selling meals and snacks featuring grass fed meat, wild caught fish and all organic ingredients.
 
Wolf is a former California State Powerlifting Champion (565Lb Squat, 345lb Bench, 565lb Dead Lift) and a 6-0 amateur kickboxer. He coaches athletes at the highest levels of competition and consults with Olympians and world champions in MMA, motocross, rowing and triathlon. Wolf has provided seminars in nutrition and strength & conditioning to various military entities including the Canadian Light Infantry and the United States Marine Corps.

Robb Wolf's The Paleo Solution

Ever since I attended Robb Wolf's seminar in Brooklyn a few months ago, I've been excited for his book to come out.  Well, just a few days ago he released the new cover, and The Paleo Solution is up on Amazon.  Pre-order this book.

If you know Robb, read his blog, listen to his podcasts, or have attended one of his health seminars, then his book is self-recommending.

Two thoughts on why he chose a great title:

 

  • I love that he uses the world solution (The Paleo Solution).  This evolutionary approach to health really is about solving problems.  We do this because it works, not because of ideology.  Plus, the word solution conveys that paleo can help a wide variety of health problems (osteoporosis, acne, IBS), it's not just about a diet to lose weight. 
  • Okay, okay, the word DIET is in big red bold letters just below.  I'm quite sure the publisher insisted on it.  Even so, the usage is brilliant if you see what Robb has done.  He's used the word diet as part of the phrase "The Original Human Diet".  I've always liked "The Human Diet" because this usage of diet is actually the proper way to use the term -- the types of foods that a person or species eats, not necessarily for weight loss.

So Robb gets a title that doesn't use the word diet, he still puts DIET on the cover, and he actually uses diet in the proper sense of the term.  Love it.

Buy the book.  

 

Robb Wolf seminar at CrossFit South Brooklyn

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